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eBay Strategic Matrix Evaluation
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A 7 page paper discussing the auction site’s competitive position. As the originator of a popular Internet sales format, eBay has become the industry standard against which all other online auction sites are judged. Some of those sites that would duplicate the process have little hope of luring away any significant portion of eBay’s users, but others have names that are much better known and have large user bases built outside the auction environment and for other purposes. This report assesses eBay’s competitive position via the use of several matrices measuring the internal and external environments. Bibliography lists 5 sources.
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Pages:
7
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Filename:CC6_KSmgmtEbayMatx.rtf |
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Paper Title:
eBay Strategic Matrix Evaluation
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