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eWOM and Tourist Behaviors
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Word of mouth (WOM) is recognized by researchers as a powerful source of information that can influence consumer behaviors. Because of the prevalence of social media in communicating information to consumers, WOM spread via technology, or eWOM, has become the focus of marketing campaigns for many companies. This paper evaluates the studies of eWOM and the impacts for the tourist industry. There are five sources listed.
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Pages:
5
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Filename:MH11_MHewombeh.doc |
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Paper Title:
eWOM and Tourist Behaviors
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