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iPod Market Research
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This 3 page looks at the way that consumers purchasing MP3 players perceive the iPod. The paper simulates primary research interviewing three iPod player owners who have bought new MP3 players in the last 12 months. The paper looks at the results which include an assessment of the way they made their purchase decision and the perception of brand personality for the iPod. The bibliography cites 4 sources.
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Pages:
3
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Filename:TS14_TEipodres.doc |
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Paper Title:
iPod Market Research
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