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A History and Analysis of Ben & Jerry’s Ice Cream
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Business Marketing Case Study research papers
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This is a 5 page paper which discusses the strengths, weaknesses, opportunities, and threats (SWOT) regarding Ben and Jerry’s Homemade Inc. Their deep commitment to social and environmental issues on a local and global scale has increased their popularity and their profits. Inversely, their involvement in controversial issues has also led to a negative response in some opposing groups.
Bibliography lists 3 sources.
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Pages:
5
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Filename:D0_TJBenJr1.rtf |
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Paper Title:
A History and Analysis of Ben & Jerry’s Ice Cream
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