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A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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Consumer Behavior Articles research papers
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
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Pages:
5
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Filename:AM2_PPgurMrk.rtf |
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Paper Title:
A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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