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A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Consumer Behavior Articles research papers
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
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Pages:
5
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Filename:TS14_TEwomenm.rtf |
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Paper Title:
A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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