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AcuScan's "Operation Optimize"
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Consumer Behavior Articles research papers
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A 9 page paper discussing AcuScan's inability to decide which of two alternatives it should pursue. The paper recommends to the CEO that AcuScan market itself to an entirely new market segment – such as banks and building security businesses – to increase sales and market share of its current product. In the meantime, it should be taking a mature and thoughtful approach to developing new products for the future, offering a new, tested and defect-free product from a position of strength rather than desperation. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
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Pages:
9
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Filename:CC6_KSmgmtAcuScan2.rtf |
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Paper Title:
AcuScan's "Operation Optimize"
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