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Advancing to the Click and Mortar Business Model
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Consumer Behavior Articles research papers
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A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources.
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Pages:
20
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Filename:CC6_KSebizDevImple.rtf |
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Paper Title:
Advancing to the Click and Mortar Business Model
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