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Advertising Communications; Nokia;
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Business Marketing Case Study research papers
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
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Pages:
6
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Filename:TS14_TEnokia3.wps |
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Paper Title:
Advertising Communications; Nokia;
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