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American DTC & European PHEC
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Consumer Behavior Articles research papers
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A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.
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Pages:
15
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Filename:D0_khdtc2.rtf |
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Paper Title:
American DTC & European PHEC
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