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Amy and Air Force Exchange Services
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Consumer Behavior Articles research papers
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A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KSmktgAAFES.rtf |
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Paper Title:
Amy and Air Force Exchange Services
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