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An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
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Pages:
9
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Filename:TS14_TEwiganp.rtf |
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Paper Title:
An Audience Development Programme
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