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An Industry in Decline; Directory Enquiry Services
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This 24 page paper explores an industry in decline. The industry is the UK directly enquiries industry which was liberalised in 2002, but had been showing a decline prior to this. The paper examines the decline, looking at the measures that show the decline. The reasons for the fall in demand are examined including the influence of cellular telephones, the internet and technology in general as well as the potential influence of liberalisation. The paper ends b looking at one company; The Number; that bought the 118118 number, which has been a success and discusses how and why this company has been successful in a declining market. The bibliography cites 15 sources.
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Pages:
24
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Filename:TS14_TEDQdecline.rtf |
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Paper Title:
An Industry in Decline; Directory Enquiry Services
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