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Analysis of the J. Peterman Company
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Business Marketing Case Study research papers
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This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source.
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Pages:
5
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Filename:RT13_SA127JP.rtf |
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Paper Title:
Analysis of the J. Peterman Company
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