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Analysis of the Microsoft Corporation in Relation to Morgan’s Organizational Metaphors
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This is an 8 page paper discussing the Microsoft Corporation in relation to four of Morgan’s organizational metaphors. The multi-billion dollar Microsoft Corporation reflects many of the organizational metaphors as outlined by Gareth Morgan in his 1986 text “Images of Organization”. Four of Morgan’s metaphors (organization as culture, machine, organism and brain) are used in relation to the Microsoft Corporation. The Microsoft Corporation has developed in its mission and action elements which include a powerful value statement for its employees in which they share similar commitment, values, and characteristics considered important to the corporation (culture). At the same time, Microsoft exhibits elements of a goal-oriented machine in which its dedication to innovation and excellence is balanced with its need for control. From a biological organism perspective, Microsoft is able to adapt to change within the market including the anti-trust decision against Microsoft in which they had to allow manufacturers to include competitor software with Windows. Lastly, Microsoft well exemplifies the metaphor of the brain in which it has throughout its history and continues to today, respond and predict future trends in the market and intends to continue being the major innovator in regards to future demands.
Bibliography lists 7 sources.
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Pages:
8
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Filename:D0_TJMorgm1.rtf |
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Paper Title:
Analysis of the Microsoft Corporation in Relation to Morgan’s Organizational Metaphors
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