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Analysis of the Supermarket Sector in the UK
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Business Marketing Case Study research papers
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
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Pages:
8
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Filename:TS14_TEUKsprmkt.rtf |
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Paper Title:
Analysis of the Supermarket Sector in the UK
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