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Apple
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Business and Management research papers
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This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
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Pages:
21
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Filename:TS14_TEapple.rtf |
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Paper Title:
Apple
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