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Assessing Boots’ Loyalty Card Effectiveness
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Consumer Behavior Articles research papers
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A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
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Pages:
6
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Filename:CC6_KSmktLoyBoots.rtf |
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Paper Title:
Assessing Boots’ Loyalty Card Effectiveness
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