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Assessing a New Product at Reliance Communications
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Consumer Behavior Articles research papers
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A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
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Pages:
5
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Filename:CC6_KSmktgProdIntroNPV.rtf |
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Paper Title:
Assessing a New Product at Reliance Communications
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