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Atchison Corporation Case
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Human Resource Essay research papers
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This 7 page paper looks at the Harvard Business School case study of the Atchison Corporation. The case concerns a company where there has been increasing sales but decreasing profit following the appointment of a new CEO. The case outlines how the approach to the sales force needs to change to increase productivity by increasing motivation and valuing their contribution as well as supporting them with the marketing function. The bibliography cites 2 sources.
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Pages:
7
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Filename:TS14_TEatchison.rtf |
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Paper Title:
Atchison Corporation Case
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