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Automotive Industry: Advertising And Warranty
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Consumer Behavior Articles research papers
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send me this term paper
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
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Pages:
9
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Filename:MM12_PGcarwr.rtf |
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Paper Title:
Automotive Industry: Advertising And Warranty
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