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Avis
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The following document can be e-mailed to you TODAY! |
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Business Marketing Case Study research papers
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[
send me this term paper
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This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS14_TEavis02.rtf |
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Paper Title:
Avis
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