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BMW and Strategy
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Management Theories research papers
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This 8 page paper examines BMW and its' strategy. The paper answers four questions, looking at the drivers for BMW in the year 2000 and later, the core competences of the company, the how the concepts of competitive advantage through differentiation and cost advantage apply to BMW and the role of traditional strategic planning at BMW. The bibliography cites 3 sources.
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Pages:
8
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Filename:TS14_TEBMWques.rtf |
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Paper Title:
BMW and Strategy
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