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BMW’s Changing Strategy
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Consumer Behavior Articles research papers
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
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Pages:
4
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Filename:CC6_KSstratBMW.rtf |
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Paper Title:
BMW’s Changing Strategy
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