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Benetton International Marketing
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A 5 page paper that discusses Benetton Group's international efforts. More than 70 percent of the annual revenue is derived outside Italy, thus the international market is essential for the continued success of this company. The writer discusses the operational structure for international business, franchises, and promotions. Bibliography lists 5 sources.
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Pages:
5
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Filename:MM12_PGbenetn.wps |
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Paper Title:
Benetton International Marketing
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