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Boots’ Place in the British Market
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Consumer Behavior Articles research papers
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A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
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Pages:
16
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Filename:CC6_KSmgmtBootsUK.rtf |
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Paper Title:
Boots’ Place in the British Market
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