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Brand Equity Marketing
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Consumer Behavior Articles research papers
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
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Pages:
12
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Filename:MM12_PGbrandequity.wps |
Paper Title:
Brand Equity Marketing
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