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Brand Loyalty
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Consumer Behavior Articles research papers
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This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.
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Pages:
6
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Filename:D0_Brandloy.wps |
Paper Title:
Brand Loyalty
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