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Brand Marketing To Children And Youth
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Consumer Behavior Articles research papers
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A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and explains why young people have become such an important target market. Data included. Bibliography lists 5 sources.
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Pages:
5
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Filename:MM12_PGmktkd.rtf |
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Paper Title:
Brand Marketing To Children And Youth
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