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Brand Personality
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Consumer Behavior Articles research papers
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[
send me this term paper
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This 5 page paper examines the way people or personalities are sued as analogies for marketing brands. This paper considers why these analogies are used and looks at the advantages and disadvantages that may result from this strategy. Real life examples are given to illustrate points raised. The bibliography cites 6 sources.
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Pages:
5
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Filename:TS14_TEbrndpr.rtf |
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Paper Title:
Brand Personality
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