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Branding Mac Computers
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Consumer Behavior Articles research papers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
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Pages:
14
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Filename:MM12_PGmacbr.rtf |
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Paper Title:
Branding Mac Computers
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