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Brands, Brand Management, & The Brand Manager System
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Consumer Behavior Articles research papers
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A 4 page critique of the entitled article by Low and Fullerton. The article's authors investigated the viability of continuing the brand management system today and in the future. They reached five theses based on a comprehensive historical review of the literature. Their conclusions are discussed. Bibliography lists 1 source.
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Pages:
4
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Filename:D0_brand.doc |
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Paper Title:
Brands, Brand Management, & The Brand Manager System
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