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British Gas Pricing Strategy
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Business Marketing Case Study research papers
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This 9 page paper examines the pricing strategy for British Gas, looking at the different ways pricing is formulated and used, The paper then conducts a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, and a PEST analysis considering the political, economic, social and technological influences. The bibliography cites 3 sources.
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Pages:
9
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Filename:TS14_TEbritgas.rtf |
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Paper Title:
British Gas Pricing Strategy
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