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Business Plan for HonduCel
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Consumer Behavior Articles research papers
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A 10 page paper examining Honduras as a site for establishing a third cellular telephone service. One of the poorest countries in the Western Hemisphere, Honduras actively strives to grow an export-based economy in a democratic, free-market structure. By 2002, cellular telephones outnumbered land lines and held greatest promise for upgrading telephone communications in Honduras. Per-minute call rates remain high, likely due at least in part to the fact that there are only two providers of cellular service in Honduras and therefore not enough competition to drive rates down according to market forces. HonduCel proposes to change that equilibrium. Bibliography lists 6 sources.
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Pages:
10
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Filename:CC6_KSintlBizHonCel.rtf |
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Paper Title:
Business Plan for HonduCel
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