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CRM and the Wine Industry
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Consumer Behavior Articles research papers
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A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only if these producers make the most effective use of the changes currently underway. Integrating CRM practices that focus on consumers rather than IT holds promise for these producers. Bibliography lists 10 sources.
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Pages:
6
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Filename:CC6_KSmktgWineInd.rtf |
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Paper Title:
CRM and the Wine Industry
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