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Campbell Soup's Plastigon
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Business Marketing Case Study research papers
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A 5 page paper discussing Campbell's 1988 project management and product development dilemmas as discussed in Harvard Business School Case 9-690-051. Engineering, rather than marketing, managed product development, and apparently no particular group managed projects. By 1988, the vice president of engineering had come to understand that Campbell's current structure was not sufficient for the current business environment. Bibliography lists 2 sources.
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Pages:
5
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Filename:CC6_KScampPlasti.rtf |
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Paper Title:
Campbell Soup's Plastigon
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