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Caribou Coffee
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International Business Essay research papers
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send me this term paper
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This 35 page paper examines the second largest coffee house company in the US, follower to Starbucks. The company has had a difficult few years; the paper undertakes an in-depth analysis looking at the company its mission and values as well as its products. An environmental analysis is conducted used in order to formulate and proposes a strategy to help the company move forward. Goals and implementation plans are presented along with a financial forecast for the plan. The paper includes a 6 slide PowerPoint presentation. The bibliography cites 17 sources.
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Pages:
35
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Filename:TS14_TEcaribouc.rtf |
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Paper Title:
Caribou Coffee
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