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Case Study: DuPont Kevlar
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Business Marketing Case Study research papers
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3 pages in length. Spending millions of dollars to develop a new product often presents an inescapable dichotomy: Money must be invested in order to create and market test a product but at the same time, the unknown factors associated with that products success leaves a company with nothing more than guarded anticipation until the economic reality is realized some months – or even years – later. This is precisely the scenario DuPont faced when Swank approached the company's Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. Bibliography lists 2 sources.
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Pages:
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Filename:LM1_TLCDupont.rtf |
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Paper Title:
Case Study: DuPont Kevlar
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