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Case Study in Cosmetics Marketing
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Business Marketing Case Study research papers
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This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.
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Pages:
6
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Filename:RT13_SA041cln.rtf |
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Paper Title:
Case Study in Cosmetics Marketing
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