|
|
 |
|
|
Changes in Marketing Communications
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Consumer Behavior Articles research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 7 page paper assessing the pertinence of manufacturers’ brands in today’s markets. The concept of manufacturers promoting their own products may well be obsolete. Though it can be argued that companies such as General Motors and Coca-Cola certainly market products rather than brands, there are many more examples of third-party organizations marketing their own brands produced by outside manufacturers. The bottom line appears to be that marketing communications practice is changing in response to changing consumer needs, a pattern that has been repeated throughout advertising history. The notion that “the traditional manufacturers brand is an outdated concept” superficially appears to be overstated, but may well be an accurate observation. Bibliography lists 13 sources.
|
|
Pages:
7
|
|
Filename:CC6_KSadvMktgComm.rtf |
|
Paper Title:
Changes in Marketing Communications
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Consumer Behavior Articles Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|