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Chiquita Brands and the WTO
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International Business Essay research papers
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A 10 page paper discussing conditions underlying Chiquita Brands’ pursuit of Chapter 11 bankruptcy protection, for which it blames trade restrictions in Europe. Chiquita’s argument that EU protectionism has been the author of all its difficulties simply will not hold water. Rather, the problems at Chiquita stem more from failure to successfully and adequately market products, seek additional world markets and generally make the most of its business efforts as is required by any business organization today. The EU made only 20 percent of its market unavailable to Chiquita. The company and its stockholders would have been better served by concentrating on the 80 percent available to it rather than on the 20 percent that was unavailable. Includes a one-page outline. Bibliography lists 20 sources.
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Pages:
10
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Filename:CC6_KSChiquita.rtf |
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Paper Title:
Chiquita Brands and the WTO
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