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Choosing a Site for the H Car
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Consumer Behavior Articles research papers
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A 7 page paper selecting an international site for launching an environmentally-friendly car model. General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies. Final selection was made on the basis of political stability, per capital income and interest in environmental issues. Bibliography lists 7 sources.
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Pages:
7
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Filename:CC6_KSintlBizCtrySel.rtf |
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Paper Title:
Choosing a Site for the H Car
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