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Chrysler LLC - An Analysis
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This 10 page paper begins with a brief history of Chrysler, which introduced its first car in 1924 but when it acquired Dodge, it's history took a new beginning, in 1924. The history is extremely complex and long, thus, a shortened history of highlights is provided. The essay then turns to a SWOT of Chrysler LLC, the new company under the ownership of Cerberus Capital Management. The essay ends with a Porter Five-Forces Analysis with concluding comments. Bibliography lists 24 sources.
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Pages:
10
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Filename:MM12_PGchryslr.RTF |
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Paper Title:
Chrysler LLC - An Analysis
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