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Coca-Cola Strategic Situation
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Consumer Behavior Articles research papers
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KScokeSWOT.rtf |
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Paper Title:
Coca-Cola Strategic Situation
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