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Coke And Pepsi In The 1990s
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Business Marketing Case Study research papers
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
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Pages:
5
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Filename:D0_Pepicoke.wps |
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Paper Title:
Coke And Pepsi In The 1990s
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