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Communication and Ethics 2
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Consumer Behavior Articles research papers
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This 12 page paper examines several aspects of communication and ethics. The paper looks at 5 characteristics of a successful e-mail message and 5 rules of netiquette that should be observed when using e-mail and the ethics of employers monitoring e-mails. The paper then considers what should be put into a letter making an order and the structure of this letter. Next adjustment letters are considered, and why it is important for a company to gain the confidence of the customer company tries to rectify the mistake. The use of emotional and rational appeals to consumers is also considered along with how these may result in an unethical sales letter if they are abused. The bibliography cites 1 letter.
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Pages:
12
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Filename:TS14_TEcomethic.rtf |
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Paper Title:
Communication and Ethics 2
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