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Competing with a Market Leader; Possible Strategies
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Consumer Behavior Articles research papers
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This 6 page paper considers the way in which market leaders may be targeted by ambitious competitors. The writer considers the marketing strategies of the competitors and the proactive as well as reactive approach of the leaders in protecting their position. Real examples are given in the paper to illustrate the points raised. The bibliography cites 8 sources.
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Pages:
6
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Filename:TS14_TEmarled.wps |
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Paper Title:
Competing with a Market Leader; Possible Strategies
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