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Competitive Intelligence
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Management Theories research papers
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This 10 page paper considers the role of both competitive intelligence and market research, their similarities and differences and how competitive intelligence (CI) can be used as a strategic tool. After discussing the different models of CI the case of Rockwell is considered. The paper ends with consideration given to how companies need to protect themselves from intelligence gathering. The bibliography cites 20 sources.
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Pages:
10
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Filename:TS14_TEcompin.rtf |
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Paper Title:
Competitive Intelligence
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