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ConAgra Strategy Changes
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Consumer Behavior Articles research papers
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A 3 page paper discussing the shift away from a highly decentralized structure holding more than 90 independent companies to one large company with three very large divisions. The owner of many of today’s leading food brands, ConAgra itself is not particularly well known among consumers. The paper recommends that ConAgra continue its streamlining efforts to make it easier for grocery chains to deal with it, enlisting them to assist in promoting ConAgra brands such as Healthy Choice and Butterball turkeys. Bibliography lists 5 sources.
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Pages:
3
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Filename:CC6_KSconAgStrat.rtf |
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Paper Title:
ConAgra Strategy Changes
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