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Consumer and Commercial Marketing
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Business Marketing Case Study research papers
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send me this term paper
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
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Pages:
11
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Filename:TS14_TEIBMnok.wps |
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Paper Title:
Consumer and Commercial Marketing
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